A keyword is a specific term or phrase present in the content of your web pages that closely matches what users are entering into search engines. It’s a fundamental aspect of search engine optimization (SEO), aiming to align your content with user search queries to improve visibility and ranking in organic search results. By optimizing your content with relevant keywords, you increase the likelihood of attracting targeted traffic to your website.


An example of a keyword could be “best running shoes for women,” particularly if you’re selling athletic footwear online. This keyword reflects what potential customers might type into a search engine when looking for products you offer, making it crucial for optimizing your website’s content and improving its visibility in search results.