B2B (Business-to-Business)

B2B (Business-to-Business) refers to the relationship between companies that primarily sell products or services to other businesses rather than individual consumers. Businesses act as both buyers and sellers, engaging in transactions that support their operations and growth.

For instance, technology giants like Google and Oracle are prominent examples of B2B companies, as they provide software, cloud services, and other solutions tailored to the needs of businesses rather than individual users. Companies focus on building strategic partnerships, delivering value-driven solutions, and meeting the specific demands of their business clientele to drive mutual success and growth.


For example, ABC Software Solutions, a B2B company, specializes in providing enterprise software solutions to corporate clients. One of their clients, XYZ Corporation, purchases ABC’s software to streamline their internal operations and improve efficiency. This transaction exemplifies a typical B2B interaction where a business sells its products or services to another business for operational enhancement.