CAN-SPAM, which stands for “Controlling the Assault of Non-Solicited Pornography and Marketing,” is a crucial piece of legislation established in the United States in 2003. Designed to govern commercial email and messages, CAN-SPAM aims to protect recipients from unwanted and unsolicited marketing communications.

The law provides recipients with the right to opt out of receiving further emails from businesses, ensuring that individuals have control over their inboxes and can manage their email preferences. Additionally, CAN-SPAM outlines strict penalties for businesses and individuals who violate its provisions, including fines and legal repercussions.

By setting clear guidelines and expectations for commercial email practices, CAN-SPAM helps promote transparency, accountability, and respect for recipients’ privacy rights in the digital realm.


For example, CAN-SPAM is the reason businesses are required to have an “unsubscribe” option at the bottom of every email.