Click-Through Rate (CTR)

Click-through rate (CTR) represents the proportion of your audience that progresses from one section of your website to the subsequent stage of your marketing campaign by clicking on a specific link or call-to-action (CTA). Mathematically, it is calculated by dividing the total number of clicks a page or CTA receives by the number of opportunities individuals have to click on it.

This metric offers valuable insights into the effectiveness of your content or campaign in capturing audience interest and engagement. A higher CTR typically indicates that your content or CTAs are compelling and relevant to your audience, while a lower CTR may signify the need for optimization or refinement to enhance audience engagement and drive desired actions.


For example, If 100 people visit a webpage with a “Learn More” button and 10 of them click on the button, the click-through rate (CTR) would be 10%.