Clickthrough Rate

Clickthrough Rate (CTR) represents the proportion of your audience that progresses or clicks through from one stage of your website or marketing campaign to the subsequent step. Mathematically, it is calculated by dividing the total number of clicks received by your page or Call-to-Action (CTA) by the number of opportunities presented to users to click. This metric serves as a crucial indicator of engagement and effectiveness in capturing audience interest and motivating them to take action.

A higher CTR typically signifies greater engagement and interest among your audience, while a lower CTR may indicate areas for improvement in your content or marketing strategies. Monitoring and analyzing CTR helps marketers gauge the performance of their campaigns, identify areas of strength and weakness, and optimize their efforts to drive desired outcomes.


For example, If your website’s “Sign Up” button was clicked 50 times, and it was displayed 2,000 times, the clickthrough rate (CTR) would be 2.5%.