Display Ads

Display Ads represent a versatile form of online advertising that integrates text, images, and a clickable URL, directing users to a website for further exploration or purchase of products or services. These ads come in various formats, ranging from static images to dynamic animations, incorporating multiple images, videos, or rotating text to captivate the audience’s attention.

While some display ads aim to inform and educate about the product or service offered, others prioritize entertainment and engagement, leveraging interactive elements such as games or puzzles to entice users. This dynamic approach not only attracts user interest but also enhances brand recall and engagement.

Banner ads, a prevalent form of display advertising, appear prominently on websites and mobile apps, typically at the top, bottom, or sides of the page. These visually compelling banners serve as digital billboards, effectively conveying brand messages and driving traffic to the advertiser’s website.

Display ads serve as powerful tools for brands to showcase their offerings, attract target audiences, and drive conversions. Whether through informative or entertaining content, display advertising enables businesses to engage with consumers effectively in the digital realm, fostering brand awareness and driving business growth.


For example, Imagine you’re browsing a website and you come across a banner ad at the top of the page promoting a new smartphone. The ad features a catchy headline, an image of the phone, and a button that says “Learn More.” When you click on the ad, it takes you to the smartphone manufacturer’s website where you can explore the features of the phone and make a purchase if you’re interested. In this example, the banner ad is a display ad that combines text, images, and a clickable URL to drive traffic to the manufacturer’s website.