Email Marketing

Email marketing involves utilizing email to promote a business’s products and services to its audience. This marketing strategy aims to inform customers on the email list about new products, discounts, and other offerings.

Email marketing can serve as a means to engage with the audience in a softer, educational manner, highlighting the value of the brand and fostering customer loyalty. It can encompass a wide range of content, from promotional messages to educational newsletters, depending on the business’s objectives and the preferences of its audience.


An example of email marketing is when a clothing retailer sends out a newsletter to its subscribers featuring new arrivals, upcoming sales, and styling tips. The email includes visually appealing images of the latest products, links to shop directly on the retailer’s website, and a call-to-action encouraging recipients to take advantage of limited-time offers.

By regularly engaging with subscribers through email marketing, the retailer builds brand awareness, drives traffic to its online store, and encourages repeat purchases from loyal customers.