The landing page serves as the destination where visitors can provide their information in exchange for your offer, ultimately converting into valuable sales leads. It’s the pivotal point where potential customers take action and engage with your business. To optimize conversion rates, it’s essential to adhere to best practices by only requesting necessary information from leads that enables effective follow-up or qualification. This approach ensures a streamlined user experience and increases the likelihood of successful conversions.


An example of a form on a landing page could be a subscription form for a newsletter. It might include fields for the visitor to enter their name and email address, with a button to submit their information. This form allows the visitor to sign up to receive regular updates and offers from the business, effectively converting them into a lead for future marketing efforts. The form could include an optional field for the visitor to specify their interests or preferences, providing valuable insight for personalized communication.