Google Ads

Google Ads is Google’s proprietary advertising platform utilized to manage its extensive ad network. Advertisers leverage this platform to select relevant keywords associated with their products or services and determine the budget they’re willing to allocate to their campaigns. These ads are prominently displayed at the top of Google’s search engine results page (SERP) or on affiliated third-party websites and apps whenever a user searches for related keywords. Billing operates on a pay-per-click (PPC) model, ensuring advertisers are only charged when users actively engage with their ads by clicking on them.


An example of Google Ads in action is a local bakery using the platform to promote its custom cake services. The bakery selects keywords like “custom cakes,” “birthday cakes,” and “wedding cakes” and sets a budget for its advertising campaign. When users in the bakery’s area search for these terms on Google, they see the bakery’s ads at the top of the search results. The bakery is charged only when someone clicks on its ad, making Google Ads a cost-effective way to reach potential customers actively seeking its products.