Inbound Link

An inbound link, often referred to simply as a “backlink,” is a hyperlink that directs users from another website to your site. These links are valuable for boosting website visibility and credibility, as they indicate to search engines that your content is authoritative and relevant. The term “inbound” emphasizes the direction of the link, highlighting that it originates from an external source and leads to your website.


An example of an inbound link could be a blog post on a popular industry website that includes a hyperlink directing readers to a relevant article on your own company’s blog.