Landing Page

A landing page is a standalone web page designed for a specific marketing campaign or promotion. It serves as a destination for potential customers who click through from various digital channels such as emails or advertisements. The primary goal of a landing page is to capture information from visitors, typically through a form, in exchange for something valuable, like a discount code or downloadable content. Unlike other web pages, landing pages are not part of the main website navigation and are focused on achieving a specific conversion goal.


An example of a landing page could be a webpage designed specifically for a marketing campaign promoting a new product. It includes a brief description of the product, compelling visuals, and a form where visitors can sign up to receive updates or exclusive offers. The landing page is accessed through a link in an email sent to subscribers or through an advertisement on social media. Its purpose is to capture leads and drive conversions by providing relevant information and incentivizing action.