A lead is essentially a person or company that has expressed interest in a product or service. This interest can be demonstrated in various ways, such as filling out a form, subscribing to a blog, or sharing contact information in exchange for a coupon or other offer. Leads are potential customers who have taken a step towards engaging with a business or its offerings.


A lead could be someone who has signed up for a newsletter on a website, indicating an interest in receiving updates and information about the company’s products or services. Another example could be a person who has downloaded a free e-book related to a company’s industry, suggesting they are interested in learning more about the topic and potentially the company itself.