List Broker

A business specializing in sourcing contact lists that direct marketers can rent for email or marketing campaigns. List brokers offer access to diverse lists and have relationships with list owners. They advise on the best lists based on target audience and brand goals. Typically, they charge a commission paid by the list owner for renting the list.


An example of a list broker is “InfoUSA,” which provides access to various contact lists for marketing campaigns. They offer targeted lists based on specific demographics, interests, and industries, helping businesses reach their desired audience more effectively.