Long-Tail Keyword

A long-tail keyword is a very targeted search phrase that contains three or more words. These phrases are highly specific and typically indicate a user’s intent more precisely than shorter, more generic keywords. They often contain a head term, which is a broad search term, along with additional words that further refine the search.


Example of long-tail keywords:

  • “Best budget-friendly running shoes for beginners”
  • “Organic dog food for small breeds with allergies”
  • “Top-rated vegan restaurants in New York City”
  • “How to train a puppy not to bark at strangers”
  • “Affordable Family Vacation Spots in Europe”

Long-tail keywords are typically longer and more specific phrases that target niche markets or particular user intents, making them highly effective for search engine optimization (SEO) and paid search campaigns.