Market Share

The percentage of the market for your product or service that you want to capture. Market share is calculated by dividing a company’s sales by industry sales over the same period. To improve market share, companies may focus on strengthening customer loyalty or innovating products and services. Additionally, they may consider acquiring key competitors to expand their market presence.


A company’s sales of smartphones accounted for 25% of the total smartphone sales in the market last quarter, indicating a significant market share.