Meta Keywords / Meta Tags

The meta keywords tag in HTML contains words and phrases that reflect the content of a web page. These keywords help search engines understand the page’s topic and rank its relevance to user searches. It’s important that the keywords accurately represent the page’s content, as search engines may disregard irrelevant or misleading keywords. In essence, the meta keywords tag should complement the page content, not compensate for its deficiencies.


A meta tag is a specific HTML element that provides metadata about a web page. One common example is the meta description tag, which summarizes the content of the page in a brief snippet. Another example is the meta viewport tag, which controls how the page is displayed on different devices. Meta tags are essential for search engine optimization (SEO) and ensuring proper rendering and indexing of web pages.