Middle of the Funnel

This stage, known as the consideration stage, occurs after a lead has identified a problem and is now seeking further information to find a solution. Offers at this stage often include case studies or product brochures, positioning your business as a potential solution. Additionally, it’s sometimes referred to as “MOFU” for short, representing the middle of the funnel.


An example of the middle of the funnel (MOFU) stage is when a lead, after recognizing a problem, begins researching potential solutions. They may explore case studies or product comparisons to evaluate different options before making a decision.