Sending a media message to a highly targeted audience is known as narrowcasting. This approach considered a form of niche marketing, focuses on delivering tailored content to specific groups rather than broadcasting to a broad audience. Narrowcasting utilizes various channels such as direct mail, email marketing, online video, and in-person events to reach its intended audience effectively, making it a valuable strategy for both B2B and B2C marketing efforts.


An example of narrowcasting is a local yoga studio sending personalized email newsletters to its loyal customers, offering exclusive discounts and updates on upcoming classes. By tailoring the message to a specific audience interested in yoga and wellness, the studio effectively engages its target market and encourages repeat business.