Native Advertising

A type of online advertising known as native advertising takes on the form and function of the platform it appears on. Its purpose is to make ads feel less intrusive and more integrated with the user experience. This form of advertising often blends seamlessly with surrounding content, appearing as sponsored articles, videos, or social media posts.


An example of native advertising is sponsored content on a news website that closely resembles the style and format of regular articles but is labeled as “sponsored” or “promoted.”