Nonprofit Marketing

Marketing with goals that advance a nonprofit organization’s cause versus driving a business’s profitability. This is also referred to as “cause marketing.” Common goals for nonprofit marketing initiatives include raising awareness, increasing donations, and growing the number of volunteers. Cause marketing often involves partnerships with businesses to promote social responsibility and support charitable endeavors.


An example of nonprofit marketing is a campaign launched by a charity organization to raise funds for disaster relief efforts. Through various channels such as social media, email newsletters, and community events, the organization promotes its cause, shares stories of those affected by the disaster, and encourages people to donate to support relief efforts. The campaign aims to raise awareness about the cause, attract donors, and ultimately make a positive impact on the affected communities.