Off-Page Optimization

Off-page SEO refers to incoming links and other external factors that influence how a webpage is indexed in search results. It involves factors like linking domains and social media presence. While it’s powerful, it’s often beyond an inbound marketer’s direct control. The key is to create valuable content that naturally attracts shares and backlinks.


An example of off-page optimization is when a website gains backlinks from reputable and relevant websites in its industry. These backlinks signal to search engines that the website is trustworthy and authoritative, leading to improved search engine rankings. Additionally, engaging with users on social media platforms and having content shared across various online channels also contributes to off-page optimization efforts.