Offers are content assets that reside behind a form on a landing page, aimed at helping marketers generate leads for their business. They encompass various types such as ebooks, checklists, webinars, and demos, designed to provide value to potential customers and encourage them to share their contact information in exchange for the offer.


An example of an offer could be an ebook titled “10 Tips for Successful Email Marketing,” which is accessible to users who fill out a form on a landing page.