Paid Search

Online advertising, known as paid search, is triggered when users conduct searches using specific keywords that a company has purchased. These ads resemble organic search results but are displayed more prominently on search engine results pages (SERPs). They are typically labeled as “ad” or with another indicator of being “paid.” Paid search is commonly seen in competitive industries like airlines, hotels, and electronics. The pricing model for these ads is usually pay-per-click (PPC).


When you search for “running shoes” and see sponsored results at the top of the search engine results page, those are examples of paid search ads.