Marketing communications are crafted to educate target audiences about products or services and motivate them to make a purchase. This typically involves a combination of advertising, sales promotion, personal selling, and publicity efforts. For instance, if your company specializes in all-natural makeup, promotional activities might encompass advertising placements on beauty blogs, distributing discounts via email marketing, arranging sales meetings with boutique owners, or hosting complimentary makeover events for beauty influencers and editors.


Promotions encompass various marketing tactics aimed at informing and persuading target audiences to purchase products or services. For instance, offering discounts, running advertising campaigns, engaging in personal selling, or generating publicity through events are common examples of promotions.