Schema Markup

Code snippets embedded within a webpage serve a vital function: aiding search engines in comprehending the page’s content. Enhanced comprehension leads to improved formatting of content on the search engine results page (SERP). This could entail displaying images alongside recipe descriptions or integrating a schedule of upcoming events into the snippet for a concert venue’s site. Schema markup plays a pivotal role in generating featured snippets on Google’s SERP.


Schema Markup is a code added to a webpage to provide search engines with specific information about the content. For instance, a local business might use Schema Markup to indicate its address, opening hours, and contact details, helping search engines display this information prominently in search results.