Sender Score

An email marketing term, Sender Score, evaluates the reputation of outgoing mail server IP addresses on a scale of 0 to 100. Mail servers often assess this score before determining the fate of your emails. A high score, typically above 90, indicates a good sender reputation and enhances the likelihood of successful email delivery.


An example of a Sender Score might be an outgoing mail server IP address that consistently receives a rating of 95. This high score indicates that the emails sent from this server have a strong reputation, leading to improved deliverability and inbox placement for the sender’s emails.