The digital equivalent of junk mail is spam, which encompasses unwanted or unsolicited electronic communications such as emails, text messages, and social media direct messages. To avoid being labeled as spam, marketers should ensure that recipients have actively opted into their email lists and provide straightforward methods for unsubscribing from communications.


An example of spam is an unsolicited email advertising a dubious product or service, sent to a large number of recipients without their consent. This email may contain misleading subject lines, irrelevant content, or attempts to deceive recipients into clicking on malicious links or providing personal information.